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Humble Beginnings.
Established in the late 1980s on the shores of Kovalam, this café relocated to the city in 2022, welcoming two Swedish partners. Customers love their exclusive Mango Cheesecake, made from an authentic Swedish recipe. The café offers a wide variety of desserts, along with many different types of cake that you won’t find elsewhere. That unique selection is exactly their selling point.
A Swedish-Indian, flavour.
Coming to Main Course and Starters, Velvet Dawn takes you on a unique taste adventure, fusing the best of Swedish and European cuisine with the vibrant flavors of South India's coastal regions. Their menu offers a delightful surprise for every palate, guaranteed to amaze every customer. This unique blend of international influences sets them apart from any other restaurant in the city.
Refreshingly unmistakable.
Imagine sipping on the drink on the right – a vibrant concoction that blends many interesting flavors to create a taste that's both refreshing and unforgettable. Whether you're in the mood for something fruity and light, or a more complex and flavorful creation, their talented bartenders have something to tantalize your taste buds. Some of the drinks come from Sweden, while rest are carefully crafted for the audience in Trivandrum. They got you covered in all drink aspects.
Chapter 01: Understanding their need.
We focused on all the aforementioned features in our marketing efforts. Marketing them was relatively easy due to their multiple selling points and the city's demand for something unique. When we joined the project, they were in a financially precarious state because they prioritized perfection over profitability. However, financial health is crucial for success in the city.
We began by auditing their finances to understand the root cause of their financial difficulties. Our team of financial experts at Retrato Metrics conducted thorough audits before launching any marketing campaigns, ensuring their financial stability was up to par. We also held numerous lengthy meetings with the restaurant partners to fully grasp the challenges they were facing. These discussions revealed many insights that were not apparent in our initial analysis. Armed with this deeper understanding, we developed a comprehensive action plan to elevate their business.
Chapter 02: Action!
Once we achieved a satisfactory financial standing, we aimed to attract more customers by hosting exclusive and enjoyable events that appealed to both children and adults, along with "Stronger Bonds with Smoother Cakes" Campaign which focused on the special Swedish cakes which were available at the cafe, and it proved to be successful. We leveraged the power of social media marketing and precise ad targeting to effectively communicate the exciting happenings at the cafe.
The next step was menu optimization. To save costs, we needed to eliminate unnecessary items from the menu, as the financial health of the cafe was poor. After thorough consultations with the partners, we decided to remove dishes that were not profitable. This move proved highly effective in reducing operating costs. To streamline this transition for customers, we introduced a "day menu" rather than abruptly removing items from the main menu. We encouraged customers to order from the day menu and only provided the main menu upon explicit request. By cutting unnecessary items, the cafe even eliminated the need for an extra deep freezer, significantly lowering the electricity bill.
However, menu optimization alone was not enough. We applied our comprehensive suite of cost-cutting methods, developed by our financial experts, to further reduce operational expenses. Implementing our proprietary techniques and other savings strategies brought the running costs down even more.
Additionally, we monetized every possible aspect of the business. For example, we opened the cafe for photoshoots, attracting photographers who showcased its serene and tranquil ambiance, creating an additional revenue stream.
Chapter 03: WORK! WORK! WORK!
At this point, our team were striving to find out additional incomes for the cafe. While we were collaborating with Velvet Dawn, there were few co-working spaces in Trivandrum. Most were far from the city, and people were seeking cozy, calm places to work and find inspiration and Velvet Dawn had some extra space available. Our marketing team came up with an intriguing idea: We transformed the space to a Cafe-Coworking space. Thus, we launched the "Work from Velvet Dawn" campaign.
This campaign was an instant success. Working individuals were thrilled, and we saw an overwhelming response with numerous inquiries and reservations on the very first day. Velvet Dawn's social media pages experienced a remarkable 441%* growth in that month alone after the campaign launched.
The "Work from Velvet Dawn" campaign not only attracted freelancers and remote workers seeking a serene environment but also caught the attention of small teams looking for a unique workspace. The campaign's success was fueled by targeted social media ads, engaging content showcasing the cafe's ambiance, and word-of-mouth promotion from satisfied patrons.
Additionally, Velvet Dawn hosted a series of networking events and workshops to further entice professionals to use the space, fostering a community atmosphere. These efforts not only boosted immediate reservations but also built long-term relationships with customers who began to see Velvet Dawn as more than just a cafe—it became a hub for creativity and collaboration. The campaign significantly enhanced Velvet Dawn's reputation and visibility, firmly establishing it as a preferred co-working spot in Trivandrum.
*Calculated aggregate from all the social media pages of Velvet Dawn by Retrato Metrics Team.
Chapter 04:
The 1st anniversary
They had only moved to Trivandrum six months before we began working with them. We had the opportunity to help them celebrate their first anniversary by organizing special offers and programs. The assigned our in-house event management team to conduct and plan all the events. The celebration spanned several days filled with fun events and activities, within the budget they assigned. To ensure the success of these efforts, we also implemented several additional strategies.
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